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Jubilee 2025: Luce, Tokidoki, & Brand Management
Archbishop Fisichella, lead director of Jubilee 2025, chose not to launch Luce, the Vatican’s first-ever mascot, from the Vatican. Instead, he unveiled it at Lucca Comics & Games, an annual comic book convention in Lucca. Dedicated to comics, video games, animation, science fiction and fantasy novels, this is the largest comics festival in Italy, and the second largest in the world. A three-storey high inflatable Luce floated over the exhibition space set aside for Luce and Friends.
Catholic media underplayed Fisichella’s move for good reason. Continue Reading