May 2021

A confused signalman

Winding its way through Latin Mass circles is a clip from Brian Holdsworth’s digital evangelism. A Catholic convert in Edmonton, Alberta, and founder of Holdsworth Design, this entrepreneurial web designer understands the importance of branding as a marketing tool. Without putting too fine a point on it, evangelizing and marketing have something crucial in common. Both aim to make a sale. Presentation is a bit stagey, from the Jesus-Christ-Superstar hairstyle to set design—guitars on the wall, swords in the corner, that armet on a shelf. Continue Reading