But here is my most important principle of marketing: Each person who owns my work is my “agent”. I usually tell purchasers that I expect them to be an “agent”, that they should show my work proudly, and I want them to brag about it. I want to be informed if they no longer have that pride.THAT COMMENT FROM EVAN LINDQUIST (b. 1936) was posted recently on an artist’s listserve. It was offered in good faith by one artist to others as a mitzvah, marketing wisdom worth following. Continue Reading
